Branding

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We often receive inquiries from people who are curious about the City of Ankeny logo. The logo was designed and adopted in 2006. Here is the logo designer's statement about his work. 

"The logo represents an intersection of places, where its lines connecting distinct areas of the logo like roads linking a metro. The color palette is striking, with red predominant to punctuate the energy surrounding the community. Blue and green complement the overall mark by creating a feeling of many entities coming together."

Trademark Policy Statement

The City of Ankeny's main objectives in officially registering Ankeny's new logo and tagline are to protect the City's reputation and promote a positive City image. The City Manager's Office is responsible for licensing the brand and a licensing agreement is required for commercial use of the brand on products. The City does not permit the use of the brand name in any announcement, advertisement, publication or report if such use in any way implies institutional endorsement of any product or service without permission from the City of Ankeny. 

Whenever the City does enter into licensing agreements, it will do so with reputable and financially sound manufacturers. No City of Ankeny department or City-sponsored organization will have to pay licensing fees or be required to obtain permission from the City Manager to use the brand name if such use is solely for internal use. The Ankeny Brand name will carry the TM or SM mark, as appropriate, until final registration is completed.